About Sandflag

Sandflag is a new kind of actor in the impact ecosystem, designed to bridge the gaps between purpose and perfomance, business and impact. We provide leadership, talent & impact strategy.

Core

Purpose

We exist to strengthen mission-driven organisations through leadership, talent, and strategy to drive global impact.

Vision

To build a world where purpose and performance are in perfect alignment.

Mission

We futureproof mission-driven teams for maximum impact.

Values

Authenticity

We are honest, transparent, and human in everything we do.

Courage

We are not afraid to challenge convention for the sake of impact.

Impact

Every insight we provide is grounded in the ultimate goal of creating positive change.

Board & Team

We're currently self-sustained and focused on execution, but we never work alone and are always open to strategic partnerships. If you lead, fund, or connect within the mission-driven ecosystem and have the time, capital or networks to exponentially accelerate our time to impact, we'd love to hear from you.

Juha Mononen

Founder

Expertise in executive search and talent strategies. Student of impact in the AI age.

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Advisors

We are guided by a select group of industry veterans and domain experts who challenge our thinking and sharpen our strategy. We are always looking to expand our brain trust with mentors who have "been there, done that" and are committed to seeing this mission scale with integrity.

Silhouette of a person in a circular frame on a soft purple background, used as a placeholder for profile images.
Silhouette of a person in a circular frame on a soft purple background, used as a placeholder for profile images.

Locations

We are a fully 100% remote. We are also hyperlocal.

Helsinki, Finland 🇫🇮

London, the United Kingdom 🇬🇧

Frequently Asked Questions

Who is Sandflag for?

Sandflag is for mission-driven teams that care about both purpose and performance. We work with non-profits, purpose-led companies and leaders who want their values to show in the work they do.

What is the story behind the brand?

The name SandFlag is a malaphor, a blend of "planting a flag" and "drawing a line in the sand". In a shifting landscape where visibility is low, a flag represents taking a firm stand and establishing a clear direction.To put your flag in the sand means to make your position clear.

What kind of work do you actually do with clients?

We help you find and select senior leaders and board members, hire specialists, and scale teams in a structured way. We help you with the so-called must win battles. We also run pilot projects around new initiatives so you can test ideas with low risk.

What does “first collaboration is free” mean in practice?

Your first piece of work with us is at no cost. It can be a focused leadership or hiring question, or a short impact strategy challenge. You get to see how we think and work with your team before you decide to go further.

How do we get started with Sandflag?

You reach out with a real problem: a key role you need to fill, a team you have to grow, or a concern that your mission is getting blurred. We meet to understand your context, suggest a concrete first step, and then agree together on the next moves.